Jean-Claude Van Damme makes an ice bar from fly kicks and Judo chops

Jean Claude Van Damme Ice Bar
Jean-Claude Van Damme is back, and this time he’s kicking and punching together an Ice Bar for Coors Light. The above ad is a promo spot for a competition where you can win a trip to his Ice Bar in Austria and meet some huskies. If you are in the UK and get scared leaving the country you can also get invites to Ice Bar parties in London, and Manchester. See more at www.coorslight.co.uk.
Agency: VCCP (If the below video is taken down go to https://vimeo.com/103738644)

Chris

Adman at Ogilvy

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