A transport app that lets you donate spare change and help others

NFC Bus Card
T-Money is a NFC card used to pay for transport in Korea. They created a smart way to give back and help others, while at the same time helping people who don’t have enough change for their ride. In exchange for downloading an app and donating  their spare change people get to still take a ride, and then the full amount is deducted later when they next top up their card. The spare change gets donated for transportation for kids in Africa.
Idea by SIMMANI, Korea.


Adman at Ogilvy

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