Volkswagen makes a new website using insights from dating sites

New VW website
Volkswagen has created a new website in the USA that takes insights and design cues from dating sites in order to help you find the right car more easily.
I tried it out, and although it’s not perfect (you need a good internet connection etc), it was a pleasant and smart experience, and a nice new way to look for the right car.
You can try it out at http://www.vw.com/find-match/ , if like me you are not in the USA just enter the classic default zip code of 90210.

Chris

Adman at Ogilvy

What's your say? Leave a comment