P&G’s Always brand has created a brilliant ad below about the huge impact the phrase “Like a girl” can have on people growing up. In order the help stop this knock to girl’s self-confidence, Always have launched the #LikeAGirl campaign to help show that “Like a girl” is actually a wonderful thing.
The work was put together by Leo Burnett’s Chicago, London and Toronto offices. They hired documentarian Lauren Greenfield to create the short film. Brilliant work.