Honda creates bottled water from its hydrogen powered car

Honda H20
Honda has created their own bottled water brand in Australia made from the emissions of its hydrogen powered car, the Honda FCX Clarity. The idea came about from their agency Leo Burnett Melbourne to show how environmentally friendly the car is. The water was handed out for free at cinemas, and the labels explained where the water came from.
Another nice idea that’s a product, that’s also the ad.


Adman at Ogilvy

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