Brands are getting much better at making real products that have value, that can then be used as an ad. To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth — a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their loved ones back home more often.
Agency: Y&R Dubai // Hat Tip: @BizWazza
A clever and innovate initiative. It’s certainly pushing the box in all sorts of ways.
My analytical brain is wondering what a bottle of coke costs labourers in UAE, compared with the earnings quoted at the start of the clip…