Coca-Cola Friendly Twist Bottles

Leo Burnett in Colombia developed a new Coke lid that takes two people to open. They launched the limited edition bottles during the first day of colleges to help freshmen students become friends. In the press release they say they sold twice the amount of Coke, however it looks like an open fridge, not a vending machine…..guess its Cannes case study time.


Adman at Ogilvy

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