In order to advertise the digital issue of Zurich Newspaper Neue Zürcher Zeitung, ad agency Jung Von Matt made classic newspaper holders out of wood and fitted them with LED boards. The boards were programmed so that they could receive RSS-feeds through an infrared transmitter. Breaking news was sent directly to the holders, showing news that was more up to date than the printed newspaper.
The only thing I don’t understand is how you can’t see the LED screens, in the video it looks like the news stories are projected.