To see whether people really care about those less fortunate, a UK poverty charity got a man to walk the streets of London with a sign while shouting #FuckThePoor.
Watch how the story unfolds in the video below.
This social experiment is for poverty charity The Pilion Trust, and was put together by agency Publicis, London.
You can donate to help at http://www.justgiving.com/piliontrust/
“We knew you cared. Please care enough to give. https://www.justgiving.com/piliontrust/ our film https://www.youtube.com/watch?v=_bmrkueJsSo … … pls RT #fuckthepoor