Game of Thrones Statue in New Zealand Pulled Down By Tweets

Game of Thrones Statue
The new season of Game of Thrones has arrived and so Sky TV New Zealand decided to erect a statue of the much hated King Joffrey, and then let the power of the internet tear it down. They tied a rope to the statue, connected it to a winch and then challenged people to tweet #BringDownTheKing. When people tweeted the winch tightened a small amount, eventually tearing the statue down.
The progress could be watched live at http://bringdowntheking.com.
Congrats to DDB Auckland, nice work.

Chris

Adman at Ogilvy

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