The new season of Game of Thrones has arrived and so Sky TV New Zealand decided to erect a statue of the much hated King Joffrey, and then let the power of the internet tear it down. They tied a rope to the statue, connected it to a winch and then challenged people to tweet #BringDownTheKing. When people tweeted the winch tightened a small amount, eventually tearing the statue down.
The progress could be watched live at http://bringdowntheking.com.
Congrats to DDB Auckland, nice work.