Below is Dove’s follow up work to last year’s Beauty Sketches campaign.
In the new work they get real people to try on beauty patches (called “RB-X” ) for 1 week and document the patches effectiveness through a daily video journal. Needless to say the patches contain nothing, yet the placebo effect worked and each of the women felt considerably more confident.
Nice work from Ogilvy Sao Paulo again.
I wonder how long you can do tests like these though before it gets a little long in the tooth.