Always nice to see agencies coming up with products. this one is from Impact BBDO, Dubai for Johnsons Baby. Put simply it’s an app and digital photo frame, that parents can use to share pictures via their mobile phones, and then send them wirelessly to the digital photo frames in real time.
The idea came about based on the finding that grandparents often live far away from their children and grandchildren, and so often miss out on their grand kids growing up.
Nice case study, pretty emotional stuff.