Carlsberg create a gamified happy hour product for bars

Carlsberg beer have created a happy hour type product for bars called #HappyBeerTime. When bars run #HappyBeerTime all Carlsberg Beers sell for a discounted price for a limited time, however if patrons of the bar Instagram a picture using the hashtag and the name of the bar then more time is added to the happy hour allowing the discounts to continue.
Nice idea from their Danish agency Konstellation.


Adman at Ogilvy

What's your say? Leave a comment