DHL: Trojan Mailing (DHL prank their competitors)

German agency Jung von Matt/Neckar got DHL’s competitors to unwittingly advertise that DHL is faster. They wrapped packages with thermo-active foil that looked black when collected, but then revealed the message “DHL is faster” by the time they were being delivered.
Although the video has almost 4 million views now, DHL says the ad was made without their blessing and was work from an “Internal competition” at the agency.

Chris

Adman at Ogilvy

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