Coke Light wants you to love, not like.

Coke Light has just released this hugely popular ad that asks people to stop just saying they “Like” everything, and try to start to really “Love” the things in their lives.
I do like the ad but would struggle to actually “Love” a drink…..unless maybe I was in a desert and dying of thirst.

Music – John Newman’s “Love Me Again.” // Agency – Johannes Leonardo

Chris

Adman at Ogilvy

What's your say? Leave a comment