Coca-Cola: Happiness Bus Shelter

The below new Coca-Cola Happiness Machine took place in a bus shelter in Uppsala, Sweden on a cold and dark afternoon in December with 185 days of midsummer. When people took a Coke from the machine a projection of a Swedish summer meadow was shown, heating lamps, audio from singing birds, an artificial sun and projections of growing flowers on the ground appeared.  Work by IUM, Stockholm, Sweden

Chris

Adman at Ogilvy

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