Fruit of the Loom®: Lucky Underwear

 

Lucky Looms

If you believe in lucky underwear then you may enjoy this. CP+B created 2000 pairs of limited edition “lucky underwear” for Fruit of the Loom. To make them lucky they took the underwear across the USA and pulled them through a huge horseshoe, put them in a box made of 4 leaf clovers, and even rubbed them on a lucky statue.

Chris

Adman at Ogilvy

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