Apple iPhone Christmas ad – Missunderstood

Apple and their ad agency TBWA have just released an interesting new ad with a nice twist at the end. This ad was partly shot on the new iPhone 5s.
Nice ad, good twist, still not sure I really think this justifies what the kid is doing in the ad though. Have a look below to see what I’m talking about.

You can watch a special version just showing the actual footage from the iPhone 5s at http://youtu.be/JEGLhdaFBSE

Chris

Adman at Ogilvy

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