Volvo Trucks: The Epic Split feat. Van Damme

Watch Jean-Claude Van Damme make a brilliant come back and carry out his famous split between two reversing Volvo trucks. This ad was set up to demonstrate Volvo’s new Dynamic Steering.
The stunt was filmed for real in Spain on a closed-off landing field at sunrise in one take. Planks were attached to the tops of the wing mirrors, and safety cables were laid underneath him in case of a fall but edited out in post production, Still, an epic stunt and with almost 20million views and a ton of press coverage in just a few day I’m sure Volvo are happy. Congrats to ad agency Forsman Bodenfors and Volvo.

See the Teaser with Jean-Claude Van Damme and the technician behind the new steering: http://youtu.be/Yatg89gi0nM. Music by Enya: Only Time

Chris

Adman at Ogilvy

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