Asics: Ryan Hall Treadmill Challenge

Great activation work by ad agency Vitro for ASICS shoes. The installation was put up for the ING New York City Marathon weekend, and featured a treadmill set up to roll at the same super fast pace of fast runner Ryan Hall. People had to see how long they could keep up with the pace. The best was around 10mins (2miles), Ryan runs that pace for 26 miles.

Chris

Adman at Ogilvy

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