The best way to get people to like your phone is normally to get them to try it, however this is normally not as easy as it sounds. Sony and CP+B, Sweden found an great way to get people to test the new Xperia Z. They sponsored Swedish music festival “Way Out West”, when people needed to charge their phones Sony charged them for free, and swapped out their phones with the Sony Xperia Z. Simple idea and really nicely executed. Watch below to see how they did it.