Lexus: Art is Motion

Nice idea by Lexus and a agency Happiness, Brussels. They teamed up with interactive experimental artist Sergio Albiac to create unique portraits of a driver based on his driving style.
Although I really like the concept personally I would have created an app for this so anyone could use it:- just select an image from your phone, and then the app uses GPS data to create the expressive artwork.

Chris

Adman at Ogilvy

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