Volkswagen: GTI Bannerbahn

Most banner ads are awful boring things that people never really click on, in fact people are more likely to be struck by lightning than click on one!.
Thanks to Volkswagen and wonderful Amsterdam agency Achtung!, there is now a great one.
The banner connects the digital world to the real one by challenging you click on a real Golf GTI being driven fast around a track and live streamed onto the banner. If you can click on the car you stand a chance to win one. Brilliant work.


Adman at Ogilvy

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