Mercedes-Benz: Magic body control (Chicken ad)

Using chickens to advertise a car is not something we see often, so no surprise the below ad has had almost 2million views in just a few days.
The ad was wonderfully made by Jung von Matt/Neckar to show off the S-class Mercedes new suspension system. The song is Diana Ross’s “Upside Down”. 
If you want to see the power of music for ads, look at the below ad, then watch the original here.

(Looks like some collective thinking was going on in Germany when this ad was made, at almost the same time Ogilvy and Fujifilm released this video)

Chris

Adman at Ogilvy

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