Niklas Roy; A “For Rent” sign that follows you

To help the Canadian city of Sherbrooke rent out some of its vacant shop space artist Niklas Roy created a “For Rent” sign that follows you.
Normally no one pays attention to signs like these, so to change that he rigged the sign onto a movable rail with a motor, then added a camera with motion tracking. When people walked passed the window the camera catches them, and the sign moves along with them. Simple, wonderful.

Chris

Adman at Ogilvy

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