Coca-Cola: Grandpa

The below ad was put together for Coke by advertising agency David, Buenos Aires, and shows the difference in lifestyles from the 50’s/60’s compared to nowadays (Slow pace / Healthier, to fast paced / unhealthy).
For a company that makes a very sugary (read not incredibly healthy) product I’m not sure the below ad will have the desired effect for a modern day customer.
Rather stick to happiness I think.

Chris

Adman at Ogilvy

What's your say?