Ayrton Senna 1989: The Sound of Honda


In 1989 Ayrton Senna created history for Honda by setting a world record fastest lap of the Japanese F1 circuit in Suzuka. It just so happened that Honda’s new engine telemetry system had been installed on the car and it recorded information and sound from the F1 during the lap. Now Honda has used that exact data and created a brilliant short film or an installation at the track using a light show and the original sound of the car to recreate the lap. Enjoy.

Watch and read more about the project at http://www.honda.co.jp/internavi-dots/dots-lab/senna1989/

Chris

Adman at Ogilvy

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