This Thursday is one of the only chances you will get to listen to 5 of the best people from the South African advertising industry share their knowledge, lessons learned, and talk about where the world of advertising is heading.… Continue Reading
Getting your fans to co-create your advertising can be a powerful thing. Although I think the above final product could have been made more interesting, the actual big idea itself is great. Lexus got over 200 Instagrammers to make the… Continue Reading
Wieden + Kennedy, New York created a rather interesting activation recently for Heineken at JFK airport. They created the Departure Roulette billboard. The activation gave travellers the opportunity to swap their holiday destination with a push of a button and… Continue Reading
People often wonder what’s involved in creating proper social media coverage of an event, although the above is a little extreme example, it does show how you can create great contextual content on the fly. Notice that most of this… Continue Reading
Google recently put up the above billboard that allow you to wirelessly browse and download content to your phone or tablet so you have fresh content ready for your flight. The use of NFC and other wireless connections to interact… Continue Reading
Dog food maker Beneful has created the above dog lover friendly ad by creating a Rube Goldberg Machine using dogs and their toys. So far, so great, the video has close to 2million views on YouTube and great coverage in… Continue Reading
Great storytelling in advertising is more important than ever before in order to catch peoples attention in a content overflow age. Amstel have wonderfully succeeded with the above commercial that tells the inspiring story of a Chef in Africa. Great… Continue Reading
Clever campaign from Hello Computer for the Joburg Zoo. Together they have created the worlds first live tweeting badger, who goes by the name of BG. Instead of hiring a social media person to run the zoo’s twitter account, they… Continue Reading
Fun activation idea from Lowe Roche for the Fuzz Bar Wax Team in Toronto. They hired a male model to walk around the streets with wax strips attached to his body. People could grab a strip and rip it off,… Continue Reading
Very popular ad for O2 from ad agency VCCP. It does feel a bit like they had an idea to make a fun ad with cats and dogs ad then retrofitted it to a client brief though. If you want… Continue Reading