Joburg Zoo: Tweeting Badger

Clever campaign from Hello Computer for the Joburg Zoo. Together they have created the worlds first live tweeting badger, who goes by the name of BG. Instead of hiring a social media person to run the zoo’s twitter account, they rigged up the badger enclosure with sensors that trigger entertaining tweets from the badger itself every time he passes a sensor.
Have a look at the tweets at


Adman at Ogilvy

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