This isn’t so much an ad, it’s more an innovative pitch idea, only these guys haven’t been asked to pitch anything. Interactive agency Fi (Fantasy Interactive) wanted to see what the future of airline booking websites could look like, so they got a team together and created the above video moc up called Innovation Airlines. The site looks visually beautiful, is logical to use, is adaptive to large or small screens, and cross sells relevant additional purchases. They have tweeted the concept to most of the worlds major airlines, I for one hope this becomes a reality.
See more of their great work at http://www.f-i.com