C.S Hammam-Lif: Mobilizing The 12th Man

Great mobile work by Memac Ogilvy Tunis for Tunisian football team C.S Hammam-Lif who needed support for their last crucial game of the season.
For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. So Ogilvy installed speakers around the stadium linked to a clever mobile app. When people pressed the various different cheers buttons on the app, the relevant cheer was heard in the stadium for real via the speakers. Watch the above case study to see it in action. (Winner of 7 Cannes Lions)


Adman at Ogilvy

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