Samsung: All eyes on the S4

Fantastic activation idea for the new Samsung Galaxy S4 from Switzerland. People were challenged to a staring competition to win either a free or discounted phone. The challenge used the Galaxy S4’s inbuilt Smart Pause function that lets the S4 knows when someone is looking at it. The longer a participant stared at the screen, the bigger the discount. Distractions were given throughout, and S4’s were awarded for free to those that lasted the full 60 minutes.

Chris

Adman at Ogilvy

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