How To Name Things

Spotted this brilliant presentation by Amber Horsburgh & Victor Pineiro from ad agency Big Spaceship. The presi shares 10 free tools to help you name companies, ideas, products, websites and campaigns. Is also useful for brainstorms, writing copy (especially for social media), and as a cure for writer’s block.

One of the really handy tools is a site called that allows you to easily check if the domains and social handles are free for your chosen name.


Adman at Ogilvy

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