Cadbury: Say It With Chocolate

Another nice piece of work from Ogilvy, this time OgilvyAction, Kuala Lumpur. In a world filled with social media where written words often have little real meaning, Cadbury Dairy Milk gave people the chance to write something sincere for once. They created stalls that allowed people to stamp their own personal message stamped and hidden on the back of Cadbury’s chocolate bars.

Chris

Adman at Ogilvy

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