Adobe: Street Retouch

Clever activation for Adobe’s Adobe Creative Day event happening today. The activation was put together by Swedish agency Abby Norm. They hired Photoshop retouch wizard Erik Johansson (operating from a nearby van) to real time create images of people waiting for a bus stop, and then live post those pictures on a screen at that very bus stop. See how people reacted in the video above.


Adman at Ogilvy

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