Samsung: All eyes on the S4

Fantastic activation idea for the new Samsung Galaxy S4 from Switzerland. People were challenged to a staring competition to win either a free or discounted phone. The challenge used the Galaxy S4’s inbuilt Smart Pause function that lets the S4… Continue Reading

Cadbury: Say It With Chocolate

Another nice piece of work from Ogilvy, this time OgilvyAction, Kuala Lumpur. In a world filled with social media where written words often have little real meaning, Cadbury Dairy Milk gave people the chance to write something sincere for once.… Continue Reading