UHAC: The eye test that wasn’t


Great street ad from DraftFCB, Toronto. To get more people to get their hearing tested they created the above free eye test outdoor ad. When people read the small print they were alerted to the fact a speaker was playing a high pitched noise by the ad, if people failed to notice the noise they were given the details for a hearing check up.

Click on the ad to see the large image and give it a read.


Adman at Ogilvy

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