Situation Stockholm: CV Posters

Brilliant work by agency INGO Stockholm, to help raise awareness of homeless people selling the magazine Situation Stockholm (their equivalent of the Big Issue). They bought poster space is subway stations where the homeless people sell the magazine, and put the sellers CV’s on the posters. People took notice and sales of the magazine increased by over 100%. Great work for a great cause.

Chris

Adman at Ogilvy

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