GE: Outdoor Gallery

GE created an outdoor gallery in São Paulo. The project, developed by AlmapBBDO, improved the city’s visual landscape by getting local popular street artists to paint over blank old advertising panels, high visibility art that poetically narrated GE’s work in Brazil. People could go online and vote for their favourite work of art, plus an augmented reality app saw the artwork come alive, All this in a city where city building billboards are banned.

Chris

Adman at Ogilvy

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