Audi R8: Gone in 5 seconds Case Study

Recently at Ogilvy Cape Town we created the above tactical YouTube pre-roll ad for the Audi R8, which can do 0 – 100km/h in 3.5seconds.
Most people only watch the mandatory 5 seconds of a YouTube ad before skipping it. So, we took the media space and used this 5 seconds time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

ECD: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley

Chris Rawlinson

Adman at Ogilvy

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