Volkswagen: Click if you can

It’s case study season again (read pro-active / scam time). This above work caught my eye for the Golf GTI by DDB, Spain. They decided to take help solve the problem of those annoying 5 second YouTube pre-roll ads by creating the fastest YouTube ad . The ad shows a glimpse of a car speeding past then skips to your video. Next in your video of choice, a banner appears over the video showing a picture of the previous GTI, if you click it redirects you to the new Golf GTI’s website for more information.


Adman at Ogilvy

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