Maes: A barrel of Maes for everyone with the name Maes

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes in Belgium. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with at least 22 friends. The campaign was created by TBWA, Brussels, and did very well. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website, and the amount of fans tripled in 1 day.Great work.

Chris

Adman at Ogilvy

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