Heineken: Ignite

Heineken recently created their first interactive beer bottle at the Milan Design Week as part of Heineken’s Lounge of the Future concept. The Heineken Ignite project used bottles with LED lights, an accelerometer, and a wireless trigger attached to the bottom of them. When people entered the lounge and bought a Heineken, their bottles came to life with light shows. Watch the above case study to see how it went down.

Work by Tribal DDB, Amsterdam


Adman at Ogilvy

One Comment

  1. Coolest beer bottle ever. Heineken, if you’re looking for a beer loving launch location in Cape Town – come to the Beerhouse on Long 🙂

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