It’s always great / rare to be able to show interesting digital magazine ads. AlmapBBDO, Brazil seem to be getting rather good at it.
The above short case study is for the Audi R8 and used a basic iPad feature – the screen grab button combo. In order to see the new Audi R8, readers needed to photograph it using the iPad’s screenshot feature. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. Not only does it play on the speed of the car, people also end up with an Audi ad saved among their personal photos.