Volkswagen: Beetle Slowmercial

DDB Brussels found that local research showed that more than 1 out of 3 Belgians watch their favourite TV shows in delayed-viewing mode. Of those viewers about 80% prefer to skip commercial breaks. With that in mind DDB and Volkswagen came up with a creative solution that rethinks the standard TV ad format, they call it the ‘slowmercial’.


Adman at Ogilvy

What's your say? Leave a comment