FiftyFifty: Frozen Cinema

Nice simple and effective activation for help the homeless charity FiftyFifty by Havas Worldwide, Düsseldorf. They let cinema goers experience how homeless people feel in winter, and then via QR codes found on the blankets, people could donate to the charity to help make winter a little warmer for those that really need it.

Music by ex-homeless man Daniel Mustard performing ‘Creep’ by Radiohead.

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