VW: Find Your One

The New Golf’s latest campaign is called The One (as it’s the only car you will ever need). I thought that given the cars launch month coincides with valentines day it would be good to create something quick, easy, and fun for the day itself. I came up with he above idea to create an interactive YouTube video quiz to help people find the personality of their one, based on answering a couple of questions. The video quiz was put together overnight, got client approval with edits in the morning, and I managed to re-edit and re-upload them by 2pm on the same day. The campaign got picked up by PSFK and helped spread a little joy.

Chris

Adman at Ogilvy

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