Interesting interactive print ad for Lexus from agency Team One. The ad is featured in the Sports Illustrated swimsuit issue and features three swimsuit models who pose with the Lexus IS as camouflaged models within the scene.
In order to reveal the models, they asked readers to scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits.
It’s a nice idea but think they missed a few tricks in execution….where were the downloadable images of the models / the car…how about sharing the models bio’s or scan the car and get the specs…or even download ringtones or voicemail clips of the models / car? feels like a lot of effort for little reward.