Corona: Beach Desktop

Great work from JWT Spain for Corona. They created a programme for your desktop that aims to raise awareness of the importance of keeping beaches clean. The Project allows you to install beach wallpaper on your desktop and then customise your icons to fit the scene.

Great in theory but imagine that it would take people some time to customise all the icons as they did above.

Try it for Mac: http://bit.ly/11kOXVv and for PC:http://bit.ly/TzQF0I
More info: http://www.coronasavethebeach.org/

What's your say?