Red Bull: Drive-Thru Lift

Really interesting idea here for Red Bull by Loducca, Brazil. To help promote the energy drink in brazil they created a lift stop vending machine. Stickers were attached to the relevant floor number in the lift, when they stopped on that floor people could get a free Red Bull from a vending machine that took up the space of the lift exit.

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Chris

Adman at Ogilvy

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